Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Susan Barry

Case Study: B2B Marketing for Management Company

By Susan Barry May 22, 2023

The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar ...

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Cory Falter

Case Study: Driving More Direct Leads to the Resort

By Cory Falter May 16, 2023

The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating ...

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Chuck Kelley Stephen Darling

Top 10 Tips for New Consultants

By Chuck Kelley & Stephen Darling Apr 17, 2023

Put aside the Nuances of Corporate World Transitioning from the corporate way of doing things to the realities of the ...

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Jill Dean Rigsbee

Increasing Relevance and Profitability In the Lobby Market

By Jill Dean Rigsbee Mar 28, 2023

With Gen Y and Gen Z now representing more than half of hotel guests, their lifestyle choices drive their hotel ...

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Chuck Kelley

Have You Noticed What is Missing from the Full Service Hotel Experience?

By Chuck Kelley Mar 18, 2023

Whether you are an industry professional, an experienced, or a casual traveler you have probably noticed a lot of ...

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Connor Vanderholm

Squeezing Out the Last Drop: For Better or For Worse

By Connor Vanderholm Feb 23, 2023

Time machine with me back to 2018 and 2019 when the revenue tap continued to loosen up and 5% YoY growth ...

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