All Consultants / Bill Carroll, Ph. D.
Bill Carroll, Ph. D.
Revenue, Pricing, Marketing
Actively engaged with hotel ownership groups, intermediaries and start-ups in the areas of revenue, pricing, and marketing management.
Key Consulting Services
- Search & Social Media Management
- Pricing, Marketing & Revenue Management
- Educational Programs On- and Off-line
Expertise
Bill Carroll, Ph. D. is actively engaged with hotel ownership groups, intermediaries and start-ups in the areas of revenue management, pricing, and marketing management. He is capable of taking a holistic view of marketing, pricing, distribution and revenue management for hospitality related firms. He helps clients chart a successful courses of action through improved strategic focus, organizational change and systems solutions choices.
Background
- Bill was a Clinical Professor of Marketing at the School of Hotel Administration. He taught courses in economics, revenue management, pricing, new media marketing and distribution. He offers numerous online courses through eCornell. For over 25 years Bill held a variety of senior positions in the travel industry. He was division vice president for Global Marketing Planning at Hertz, where he was responsible for global pricing, yield management, marketing information systems, and counter sales. He implemented the first decentralized yield management system in the car rental industry and a comprehensive Executive Information System that gained national recognition. Bill works closely with Phocuswright, Inc. a travel industry research, consulting and publishing company. He also serves on the review board for the Travel Innovation Summit which recognizes innovation accomplishments in travel and tourism.
Professional & Other
- Numerous teaching and research awards
- Retired LTC in the US Army Reserve
Industry Associations
Bill's Latest Articles & Case Studies
ChatGPT Accelerates the Evolution of SSI/DID for Personalized Travel Experiences
By Bill Carroll, Ph. D. May 23, 2023
An article published by Phocuswright suggested that the evolution DID/SSI, Decentralized Identifiers and Self Sovereign Identity, would transform a fragmented travel experiences market...
Digital Marketing Performance Evaluation in the Covid-19 Pandemic
By Bill Carroll, Ph. D. May 23, 2023
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting...
Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
By Bill Carroll, Ph. D. May 23, 2023
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.