Chuck Kelley

Positioning & Asset Operations

Fort Lauderdale, Florida, United States
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An expert in hotel operations, optimizing financial performance, strategic positioning and brand management, from select service to the luxury tier.

Key Consulting Services

  • Operations Asset Management
  • Hotel Positioning
  • Organizational Alignment


He has an in-depth knowledge of hotel operations; how they function properly to deliver customer satisfaction, brand integrity, market share premiums and healthy cash flow. His knowledge of organizational alignment and hotel positioning will help any hotel function efficiently and maximize performance vs. their market competitors. He has also performed as an expert witness and depending on the situation represented both the brand and ownership.


  • Chuck Kelley spent 32 years with Marriott International, beginning as an Assistant Restaurant Manager and worked his way up to Executive Vice President responsible for Marriott's Caribbean/Latin America Region. During his tenure the region doubled to 53 operating hotels and a confirmed pipeline of over 20 new hotels. Along the way Chuck held positions as Director of Restaurants, Director of Marketing, Regional Director of Sales and Marketing, General Manager and Country Manager Australia. With extensive experience in both the domestic US market and international experience in Asia/Pacific and Caribbean/Latin America Chuck is familiar with a wide range of markets and capable of succeeding in challenging environments.

Professional & Other

Chuck is a graduate of the University of Hawaii, with a BS in Travel and Tourism Management. He is a prior member of the Baptist Health South International Advisory Board and previously served as Chairman of the Caribbean Hotel and Airline Forum for the Caribbean Hotel & Tourism Association. He served with distinction in the US Army in Vietnam having earned a Purple Heart and Bronze Star for valor in combat.

Chuck's Latest Articles & Case Studies

Chuck Kelley Stephen Darling

Top 10 Tips for New Consultants

By Chuck Kelley & Stephen Darling May 23, 2023

Put aside the Nuances of Corporate World Transitioning from the corporate way of doing things to the realities of the consulting world...

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Chuck Kelley

Have You Noticed What is Missing from the Full Service Hotel Experience?

By Chuck Kelley May 23, 2023

Whether you are an industry professional, an experienced, or a casual traveler you have probably noticed a lot of things missing in...

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Chuck Kelley

The Tale of Two Hotels in COVID Times

By Chuck Kelley May 23, 2023

Many of us are starting to get back on the road and experience travel again while trying to figure out the new...

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