Haydee Cruz

Digital Marketing and Market Analysis

Punta Cana, Dominican Republic
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Helping hotels to reach targeted market segments, securing and implementing lucrative sales strategies, developing innovative operating practices to ultimately yield profits.

Key Consulting Services

  • Digital Marketing, e-Commerce, Social Media
  • Sales Team Development
  • Distribution Strategies
  • Hotel Sales Recovery Plan After Crisis
  • Market Analysis


Haydee has over twenty five years in the hotel and tourism sector. She has held multiple sales management and operational positions in 5 star hotels and resorts in the Dominican Republic, Costa Rica, Ecuador, Venezuela, and in luxury resorts in Thailand and The Maldives. Haydee has gained expertise in traditional and pioneering innovative sales and marketing strategies, as well as recently advising hotels and resorts in recovery. Her skills now also reach to the luxury travel advisor segment. Throughout her career she has had the opportunity to serve as hotel executive with international hotel chains, franchises and independent properties, as well as now as a client of hotels as a luxury travel advisor, allowing her to not only understand the needs of hoteliers, but also how to apply the best practices of what competitors offer in each to the markets. Her experience in the international arena for more than two decades allows her to create real solutions, establish and maintain relationships with industry partners, present services to hoteliers, investors, developers and negotiate deals on their behalf. Haydee multicultural experience allows her to help clients successfully implement a recovery plan. She has a strong network in the tour & travel, Incentives and Corporate segments, in-market B2B and B2C sales, and market expertise. Business strategist and Muslin Travel Specialist.


  • Haydee Cruz earned a Master of Business Administration from Glion Institute of Higher Education from Switzerland with emphasis in International Hospitality and Services Industries Management. She received her B.A. in Marketing in the Dominican Republic. Her expertise in sales and marketing and operations has been honed with brands such as Marriott, Anantara, Accor, Outrigger and Onyx, as well as luxury independent hotels and resorts around the globe.


Haydee is a highly experienced, passionate and driven hospitality Sales & Marketing professional with extensive experience in resorts. I worked with Haydee to promote Sun Siyam Resorts in the Maldives through our PR & Communications campaign for the resorts in the Middle East and she was a brilliant client to work with.


Anne Bleeker, Co-founder and Managing DirectorCo-founder and Managing Director In2 Consulting

Professional & Other

Haydee is a fluent Spanish and English speaker and has lived and worked in Dominican Republic, Costa Rica, Ecuador, Venezuela, The Maldives, Thailand and is currently based in Punta Cana, Dominican Republic.

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