Sean Skellie

Hotel Development & Marketing Analysis

Milwaukee, Wisconsin, United States
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Expertise in hotel development consulting, market analysis & feasibility to communities & developers. Our focus on boutique hotels & soft brand affiliation with Marriott sets Grey Hospitality apart.

Key Consulting Services

  • Boutique Hotel Design Development & Management
  • Market Feasibility & Hotel Pro Forma Analysis
  • Hotel Operational Consulting - Revenue Management
  • Asset Mgmt & Property re-positioning/disposition
  • Shared Ownership & Condo Hotel Ownership


Sean’s experience in the hotel industry has included development, operations, sales and marketing, revenue management and market analysis. His key areas of expertise include: • Market evaluation through statistical supply and demand evaluation. • Creating and reviewing hotel financial statements and budgets in order to recommend changes in operational and marketing approaches so that profitability is enhanced; based on existing hotel performance benchmarks and industry guidelines. • Conducting asset management reviews and advising owners, receivers, lenders and investors on opportunities for improvements and areas for concern. • Advising hotel investors such as institutions, individuals, and businesses in strategic planning and locating a new franchise, independent facility and/or management affiliations. • Coordination of all phases of branding, development and management through implementation of company's systems and internal control procedures. • Oversight of company and operated hotels’ financial management and reporting. • Valuation of lodging facilities based on operational performance and industry indicators.


  • Sean was a partner in IDM Hospitality for 14 years with a focus on boutique hotel product development, property management and overall project feasibility. His core strength is performing the market study and feasibility analysis for projects that are both independent and franchise properties. Clients have relied on Sean to enhance the performance of all hotels in the management portfolio and deliver sound counsel to hotel developers and owners alike. This skill set has lead his team to become experts in many asset management and property receivership cases regionally. His background also includes leadership in providing technology, Internet and electronic distribution solutions for the hospitality industry. Sean has worked for nearly all the major U.S. hotel brands and fully understands the importance of applying integrated solutions to drive rate, maximize occupancy and improve overall distribution for hotels. His career has also included experience as GM and in Revenue Management. Sean is a graduate of Johnson & Wales University.

Professional & Other

Development Consultant & Asset Manager:
• Work experience has had Sean repositioning and developing hotels. His responsibility has been to lead the efforts on all development analysis and project construction partnering and assembling the project team. The last 10 years included the design development of more than 60 hotel developments, repositioning and expansions of independent boutique and branded national franchise affiliated hotels.

Asset Manager & Receivership Work History:
• Given his success in hotel development and management, Sean is a supplier of services to many regional and national banks in foreclosure and bankruptcy proceedings. Sean managed businesses to enhance overall performance, selected a regional broker assisting in the sale process and successfully transitioned the business to the purchaser.

Industry Associations

Sean's Latest Articles & Case Studies

Sean Skellie

Less Will Cost More: Top Challenges Facing the Lodging Industry 2022

By Sean Skellie Jan 19, 2023

Its January 2022, cold in most of the U.S., and we are all dreaming of our next vacation. Spring break? Can we...

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Sean Skellie

2021 COVID-19 Pandemic Impact Update for the Hospitality Industry by Grey Hospitality

By Sean Skellie Jan 19, 2023

Remember this grim tale…. The lodging industry is estimated to report a 50 percent, nearly $125 billion-dollar loss in 2020 making this...

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Sean Skellie

Covid-19 Pandemic Impact Report for the Hospitality Industry by Grey Hospitality

By Sean Skellie Jan 19, 2023

Why is Congress dragging their feet? This is the reality… the lodging industry is estimated to report a “50 percent, nearly $125...

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