Articles & Case Studies
Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.
Is Your Hotel Sales Training a Train Wreck?
Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that ...
What the Millennial told me about Hotels…Dude!
How to gain loyal millennial hotel guests - or guests of any generation? It's about genuine humility in service, ...
Take Your Guest Reservations Back Offline
How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship ...
Should the Mix of OTA Room Nights Be…?
OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...
Death of A Hotel Salesman: A tale of our times…
The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...
Ten Hotel Sales Basics
For a great hotel sales effort, hoteliers need to be reminded of basic principles. They also need to be reminded that ...