Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

Stephanie Smith

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

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Frank Schuetzendorf

The Art of Luxury in Hospitality

By Frank Schuetzendorf Jan 30, 2019

Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and ...

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Stephanie Smith

Digital Marketing Timeline for New Hotel Opening

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...

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Keep the Social Media Buzz – Buzzing!

By cayuga Jan 22, 2016

Managing your social media buzz can take 30 minutes to an hour a day, tops. While this may seem like a lot, many ...

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