Articles & Case Studies
Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.
10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. ...
The Art of Luxury in Hospitality
Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and ...
Transformational Leadership in the Restaurant Industry
In looking at all the factors affecting the business, a strong case can be made that highly effective leadership is the ...
How to Make Your Brand Stand Out
Seems easy, right? Pick a cool name, design a stellar logo, and you’re good to go. Wouldn’t it be nice if ...
Restaurant and Hotel Safety: Preventing and Managing Accidents and Incidents
When it comes to restaurant and hotel safety, hospitality owners must be proactive in addressing the threats to their ...
Digital Marketing Timeline for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...