Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

Case Study: Using Social Media and SEM to Drive Group Business

By cayuga Dec 18, 2016

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...

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Bill Carroll, Ph. D.

The Battle for ‘Book Direct’ May Be Won, but the War Will Not

By Bill Carroll, Ph. D. Dec 18, 2016

‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...

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Where Have All the Real Salespersons Gone

By cayuga Dec 18, 2016

On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over ...

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Stephen Darling

Unorthodox Hotel Space Repurposing to Create New Profit Centers

By Stephen Darling Dec 18, 2016

As a veteran hospitality consultant working out of Vancouver, British Columbia, I’m privy to some very interesting ...

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Stacy Moore

One Size Does Not Fit All

By Stacy Moore Dec 18, 2016

Work-life planning is a perennial stressor. Not only are we overbooked, but we’re also trying to eat healthier than ...

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Chuck Kelley

Ten Keys to Career Success

By Chuck Kelley Dec 18, 2016

Recently I was asked to address a group of hospitality school students on the topic of career success. My career ...

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