Dr. Chekitan Dev

Hospitality Branding and Marketing

Dr. Chekitan Dev

The Future of Hotels

By Dr. Chekitan Dev Apr 2, 2023

Hotels have always been a high-touch low-tech business. Today, and into the foreseeable future, hotels are moving away ...

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Dr. Chekitan Dev

How Hospitality Can Get Back To Business

By Dr. Chekitan Dev May 27, 2020

A few months ago, travel forecasts were optimistic, growing, carefree. Consider the following developments: New brands ...

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Dr. Chekitan Dev

Hotel Brand Conversions

By Dr. Chekitan Dev Dec 16, 2016

In hotel brand conversions, two factors seem to drive the financial results for converted hotels—the relative ...

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Dr. Chekitan Dev

Branding Hotels

By Dr. Chekitan Dev Dec 1, 2016

The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to ...

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