Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Hotel Sales & Marketing: The Modern Landscape

By Steve Heitzner Jun 15, 2022

When COVID 19 broke out it disrupted travel patterns like never before. For the first time in a very long time ...

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The Revenue Management Discipline’s Need to Adapt and Not “Go Back to Normal”

By cayuga Jan 6, 2022

During COVID-19, ownership groups and management companies took organizational decisions that impacted the ...

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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share

By cayuga Jul 16, 2021

The top factors influencing a guest’s choice in hotel  accommodation according to STR Research in May 2021 ...

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COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits

By cayuga Apr 30, 2021

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The ...

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Haydn Kramer

Swashbuckling Hotel Sales: Stand and Deliver, or Perish

By Haydn Kramer Apr 26, 2021

Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is ...

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Susan Barry

Stress Test Before You Invest: Hotel Demand

By Susan Barry Feb 27, 2021

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel ...

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