Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Stress Test Before You Invest: Hotel Supply
For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...
Read MoreDigital Marketing Performance Evaluation in the Covid-19 Pandemic
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, ...
Read More5 Scary Topics for your Next Hotel Strategy Meeting
The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, ...
Read MoreHandling Online Hotel Reviews in COVID-19
Hotels are seeing an uptick in negative reviews during Covid. The dynamics and the traveler are different now. Here ...
Read MoreFive Marketing Techniques Hoteliers Can Count On
Hospitality marketing teams have a tough job to do these days. Pivot, pivot – and pivot again. As we all ...
Read MoreHotel Strategies to Target Drive Market Post Pandemic
With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have ...
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