Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Stress Test Before You Invest: Hotel Supply

By Susan Barry Feb 12, 2021

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...

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Bill Carroll, Ph. D.

Digital Marketing Performance Evaluation in the Covid-19 Pandemic

By Bill Carroll, Ph. D. Nov 1, 2020

In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, ...

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5 Scary Topics for your Next Hotel Strategy Meeting

By cayuga Sep 1, 2020

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, ...

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Susan Barry

Handling Online Hotel Reviews in COVID-19

By Susan Barry Aug 7, 2020

Hotels are seeing an uptick in negative reviews during Covid. The dynamics and the traveler are different now. Here ...

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Cara Federici

Five Marketing Techniques Hoteliers Can Count On

By Cara Federici Jul 26, 2020

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all ...

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Stephanie Smith

Hotel Strategies to Target Drive Market Post Pandemic

By Stephanie Smith May 9, 2020

With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have ...

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