Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
9/11 & COVID 19: Hotels and Soul and Sales and Survival
Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much ...
Read MoreHotel Marketing Crisis Management Successes, Do’s and Don’ts
Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War ...
Read MoreHotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue ...
Read MoreHotel Pricing Strategy: Price Rates in Number Other than 9 or 4
For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do ...
Read MoreA Quarterback for the Digital Services Playbook
Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...
Read More10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. ...
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