Sales, Marketing & Revenue Management

By Cara Federici Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...

By cayuga Jun 30, 2018

Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that ...

By Haydn Kramer Apr 11, 2018

How to gain loyal millennial hotel guests - or guests of any generation? It's about genuine humility in service, ...

By cayuga Mar 30, 2018

How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship ...

By Bill Carroll, Ph. D. Nov 21, 2017

OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...