Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Haydn Kramer

Death of A Hotel Salesman: A tale of our times…

By Haydn Kramer Apr 14, 2017

The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...

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Bill Carroll, Ph. D.

Sustainable Profitability in a World with OTA’s

By Bill Carroll, Ph. D. Apr 7, 2017

The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...

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Bill Carroll, Ph. D.

OTA Value: It Depends on How You Play the Game!

By Bill Carroll, Ph. D. Feb 20, 2017

When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long ...

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Chuck Kelley

The Four-Pillar Imperative of Hotel Positioning

By Chuck Kelley Jan 1, 2017

Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...

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Case Study: Using Social Media and SEM to Drive Group Business

By cayuga Dec 18, 2016

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...

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Bill Carroll, Ph. D.

The Battle for ‘Book Direct’ May Be Won, but the War Will Not

By Bill Carroll, Ph. D. Dec 18, 2016

‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...

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