Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Death of A Hotel Salesman: A tale of our times…
The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...
Read MoreSustainable Profitability in a World with OTA’s
The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...
Read MoreOTA Value: It Depends on How You Play the Game!
When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long ...
Read MoreThe Four-Pillar Imperative of Hotel Positioning
Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...
Read MoreCase Study: Using Social Media and SEM to Drive Group Business
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...
Read MoreThe Battle for ‘Book Direct’ May Be Won, but the War Will Not
‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...
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