Articles & Case Studies

By Frank Schuetzendorf Jan 30, 2019

Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and ...

By Cara Federici Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...

By cayuga Mar 30, 2018

How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship ...

By Chuck Kelley Aug 22, 2017

Hotel service excellence is an integral part of your success and it can be the differentiating factor. The point is ...

By Dr. Chekitan Dev Dec 16, 2016

In hotel brand conversions, two factors seem to drive the financial results for converted hotels—the relative ...